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What You Want Co. CEO Maison Yusif Wins Most Respected CEO of the Fragrance Community Award In Dubai.

What You Want Co. CEO, Maison Yusif Wins Most Respected CEO of the Fragrance Community Award In Dubai.

CEO of Ghanaian luxurious perfume brand What You Want Co Ltd, Maison Yusif, has won big at the 2nd edition of Africa’s Most Respected CEOs Awards which took place on Saturday, July 17, 2021, at the plush Hyatt Regency Dubai Creek Heights.

What You Want Co. CEO Maison Yusif Wins Most Respected CEO of the Fragrance Community Award In Dubai.


The young CEO beat major contenders from South Africa, Nigeria, and Ethiopia to emerge winner of this year’s Most Respected CEO of the Fragrance Community in Africa award at the just ended prestigious event. Receiving the award, CEO of What You Want Co Maison Yusif, admonished other CEOs and individuals to help collectively build the business world to foster growth.

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“First of all, I’d like to say a big thank you to Allah for this award. They say when the nuclear weapon explodes only the cockroaches survive. All of us here are the cockroaches and together we are going to build the business world” he said.

What You Want Co. CEO Maison Yusif Wins Most Respected CEO of the Fragrance Community Award In Dubai.


The event which is organized by the Business Executive Limited seeks to identify and publicly recognize the CEOs in Africa who are the most respected by the continent’s public on a sector-by-sector basis as well as acknowledging the works of reputable CEOs in each country. 


Also, the event aims at providing excellent opportunities for participants to establish continent-wide personal/professional reputations and exemplary corporate images for the institutions they lead.
“What You Want” is a niche perfume brand, serving customers what they want in luxurious perfume fragrances in Ghana.In line with his vision to be the biggest go-to brand in Africa, What You Want Co aspires to stir the wave of perfumery with a well-detailed and attractive redolence that expresses the unique identity of every individual, place, and experience.


With its unique and distinct varieties of scents, What You Want Co aspires to remain the most trusted brand for high-quality alcohol-based and pure oil fragrances that leave a lasting impression on the faces of its high-profile clientele.


By: William Lamptey

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