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J.Cole Launches Puma Partnership With 'The Dreamer' Short Film

J.Cole Launches Puma Partnership With ‘The Dreamer’ Short Film

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J. Cole is experienced his band dreams.

The hotshot turned-rapper has collaborated with Puma on another ball propelled assortment. To dispatch the joint effort, he has appeared a motivating short film called “The Dreamer” that follows his own excursion from a little youngster viewing the more established children play b-ball before making a go himself.


Soundtracked by Labi Siffre’s “My Song” and Billy Joel’s “Vienna,” the 5-minute video highlights return film of a youthful Cole taking care of business in North Carolina to introduce day Cole. Subsequent to missing a few shots, including one finally year’s NBA All-Star Game, the video closes with him sinking a container.


Cole played b-ball in secondary school and was a stroll on player at his institute of matriculation, St. John’s University, before proceeding to discharge his breakout mixtape The Warm Up in 2009.

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As Puma’s most current represetative, Cole has propelled his Sky Dreamer shoe. The ’80s-roused mid-top highlights Puma Hoops innovation with Dreamville’s “Visionary” symbol. The white shoe, which Cole has been seen wearing out in the open, retails for $130.


The Sky Dreamer is a piece of a multi-year footwear and clothing manage Puma, which will be trailed by Cole’s own Dreamer footwear and attire line in the not so distant future. “He will be a key player in a large number of the things we do at Puma pushing ahead, and we’re eager to work with him on an item level as well as considerably more significantly as one of our competitors,” said Adam Petrick, Puma’s worldwide chief of brand and promoting. “Cole sits at the convergence of music and sport and speaks to everything that Puma represents as a brand.”

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In the mean time, the Dreamville supervisor is outfitting to discharge his new collection The Fall Off. In November, he prodded the venture during his featuring set at the Day N Vegas celebration.












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