Many artists are now opting to build their careers on their own rather than just wishing for a record label to do it for them. It’s an uphill battle, but here are 3 fundamental tips that will help:
Make Your Music Accessible
If you take your career seriously, your music should be available on streaming platforms like Spotify, Apple Music, and Tidal. Getting your music on these sites may seem tricky at first but you can easily upload your songs to any of these platforms using distributor websites like Vibezafric Distro.
Build Your Mailing List
As an independent artist, you NEED to have an email list to stay in contact with your fans. Sure, you could rely on social media, but email remains the most reliable online communication channel. Social media platforms can disappear or change their rules to limit how much access you have to your fans. You don’t want to put all your effort into only building a fanbase on a platform that you don’t own. Remember MySpace? It was once the king of social media. Where is it today? 1,000 social media fans are not as valuable as 1,000 fans who’ve opted into your email list. Email allows you direct access to your people, and no one can take your fans away from you once they are opt-in. Encourage your fans online (and offline too) to sign up to your email list by rewarding them with exclusive content.
Create Your Website
Your website doesn’t need to be expensive. In fact, you can actually build it yourself! There are tons of free/cheap DIY platforms out there like Wix and Squarespace that can help you create a great website in a day. If you can afford to hire a professional web designer like us at iTrend, by all means, use one, but if you can’t, don’t let that stop you. Remember, your site should at least have images and videos of you, links to streamable music, and an email opt-in page. This website will be a space that you control, your own cyberworld. If you’re unsure about any aspect of your music career, check out the helpful advice on our blog.
Using these tips will help create a solid foundation on which you can build a prolific career. We want to hear from you! Share with us below one lesson you’ve learned as an independent artist.
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